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One platform from the buyer’s question to the sale

Hasmord is the AEO-native sales platform. Buyers ask questions across AI assistants, search, and sales conversations. Hasmord uncovers where your answers about your products and services fall short, turns evidence into better answers, finds potential customers for you, and connects every lead to your sales process.

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How Hasmord works

From buyer questions to sales

Hasmord uncovers where your answers about your products and services fall short, turns evidence into better answers, finds potential customers for you, and connects every lead to your sales process. What buyers ask in sales shows the next gap to fix.

Where buyers askAI assistantsGoogle AI OverviewsMarketplacesSales conversations
1Diagnose gapsAEO/GEOFind where your product answers fall shortNot named by 2 of 4 assistants2Better answersAEO/GEOTurn evidence into answers AI can trustBattery test added · approved3Find customersFind customersFind potential customers for you4 people to review4Close in CRMCRMConnect every lead to your sales processOpportunity approved · follow-up Fri
OutcomeTurn buyer questions into sales.

AEO/GEO · Win the answer

See what AI tells your buyers, and fix it

Ask ChatGPT, Claude, Gemini and Perplexity your buyers’ questions. See who gets recommended, which sources they trust and which facts hold you back, then approve the fix and ask again.

  • Every answer kept, so you can see what changed
  • Competitor research shows why buyers choose them
  • Fixes are drafts until your team approves

Explore AEO/GEO →

“Best waterproof trail shoe for wide feet?”
ChatGPTRecommends your TS-2 for wide feetRecommended
ClaudeNames you, prefers a rivalMentioned
GeminiLists three other brandsNot named
PerplexityRecommends you, cites a retailerRecommended
Missing fact: the waterproof test method · fix drafted for your review

Find customers · Reach buyers already looking

Find people who are already looking

Start from a competitor you watch or a buyer question you track. Hasmord finds people showing interest in what you sell and saves each one, with the reason it fits, for your review.

  • Two ways in: competitors and buyer questions
  • Every lead arrives with its evidence
  • Only the people you verify join your CRM

Explore Find customers →

Hasmord Find customers screen: leads to review, each with the reason they fit, and a Verify and add to CRM button

CRM · Close with the question on record

Carry every buyer question into the deal

Leads keep their source and the questions on the buyer’s mind. Approve opportunities, match customers and products, and keep follow-ups on schedule.

  • Opportunities approved by a person
  • Customer, contact and product matching you confirm
  • Buyer questions linked to the product’s AI answers

Explore the CRM →

OpportunityNorthline Outfitters
“Do you have wide sizes in stock for spring?”
Linked to this product’s AI answers
Next stepSend stock list · Fri
Lead→Qualified→Opportunity

Four pillars, seven values

What Hasmord does for you

Each pillar is one step in how Hasmord works. The seven values sit under the step they belong to.

Pillars 1 & 2 · AEO/GEODiagnose answer gaps and turn product evidence into answers AI can cite
1AEO/GEO · Diagnose

Diagnose gaps

Go beyond a visibility score: a week of answers on the questions that matter, why buyers choose your competitors, and every fact your own pages contradict.

AI visibility & answer check
Not named by 2 of 4 assistantsMissing: waterproof test & runtime spec
Google AI OverviewCites 3 review sites, YouTube and Reddit
2AEO/GEO · Evidence

Turn evidence into answers

Your Agent turns what the research found into product changes, each fact backed by a source for that exact product. Your team approves them, and the same question is asked again.

Evidence & page improvement
Battery & waterproof test linkedBacked by independent test & spec sheet
Drafted page fixApproved by your team · ready to publish
See why competitors winOvertake them with evidence

Also in AEO/GEO: Agent connections (MCP) · Recommendation simulations · Daily visibility tracking

Active lead engine
3Find customers

Find customers

Don’t just wait for AI to send buyers. Hasmord finds people already looking for products like yours and hands you a list to review, each with the reason they fit.

1. Competitor or buyer question2. Buying signal & fit reason3. Human-verified to CRM
To review · 4 leads
Asked for a quiet robot vacuumFits: small apartment, low noise
Comparing two of your competitorsFits: pet hair, under $400
4CRM

Close the loop in CRM

Carry every lead to the deal. The questions sales hears go back to steps 1 and 2 as the next gaps to fix.

Opportunity approved
Question on record“Is it quiet enough for a nursery?”
Follow-up: Friday↺ Back to step 1: no noise test on the product page
↺ Sales-to-AEO feedback loopWhat buyers ask in sales feeds back to Pillars 1 & 2 as the next gap to fixOutcome: Turn buyer questions into sales.

Frequently asked questions

What is Hasmord?

Hasmord is the AEO-native sales platform. Buyers ask questions across AI assistants, search, and sales conversations. Hasmord uncovers where your answers about your products and services fall short, turns evidence into better answers, finds potential customers for you, and connects every lead to your sales process.

Do I need all three parts?

No. AEO is on every plan, including Free. The CRM comes with Growth and above, and find customers is pay-as-you-go: add credit from $10 (your first top-up comes with $10 extra), set a daily limit, and searches run on their own. They work best together because each feeds the others.

Does Hasmord change anything without approval?

No. Changes to your product information are drafts until your team approves them, leads join your CRM only after someone verifies them, and Hasmord never contacts anyone for you.

Related: Hasmord for your team · pricing · security · product videos.

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