04B2B Software
“We want buyers to understand where our software fits into their work. Connecting the questions they ask with our product evidence gives us a clearer way to communicate that value.”
Solutions · B2B SaaS
Software buyers ask AI to compare tools by price, integrations and fit for their team. Hasmord shows how assistants describe you against competitors, fixes the facts they get wrong, and finds teams already evaluating your category.
One platform, three parts
AEO/GEO wins the answer, Find customers reaches the buyers already looking, and the CRM carries each one to the deal.
See how assistants compare you with rivals on price, integrations and fit, and fix what they get wrong.
Shortlisted third by ChatGPTFind customersStart from a competitor or a buyer question, and review teams already evaluating tools like yours.
7 teams comparing project toolsCRMVerified leads join your CRM with the questions they asked, so sales opens with the comparison the buyer cares about.
Demo booked · question on recordQuestions your buyers ask AI
Before they reach you, your buyers ask assistants questions like these. Hasmord shows what each assistant answers, and what it says about you.
What you get
Ask ChatGPT, Claude, Gemini and Perplexity your buyers’ real questions, read every answer, and fix the product and brand facts they get wrong.
Learn more → AEO/GEOFind what competitors answer for your buyers that you don’t, and turn each gap into a change your team can review and approve.
Learn more → Find customersStart from a competitor you watch or a buyer question you track. Hasmord finds people already showing interest in what you sell and saves each one, with the reason they fit, for your review.
Learn more → CRMThe questions real leads ask become the next answers to improve, and better answers bring better-informed buyers to your sales team.
Learn more →How teams use it
Hasmord reads your product and pricing pages, including free trial, refund and plan terms.
Read what each assistant says about you and your competitors, and where they get you wrong.
Find teams evaluating your category and keep their questions on the deal.
Customer perspectives
“We want buyers to understand where our software fits into their work. Connecting the questions they ask with our product evidence gives us a clearer way to communicate that value.”
“A traveller planning a particular trip has a different need from someone casually browsing. That context helps us recognise a relevant potential customer and prepare a more personal conversation.”
“The most useful lead comes with a clear problem we can solve. Having the original context available helps our team judge the fit and approach the conversation with something meaningful to say.”
“Our product knowledge is one of our strongest assets. Connecting it with buyer questions, customer discovery and sales gives us a practical way to put that knowledge to work across the business.”
Yes. Software has its own category, with commercial terms such as free trial, refund window and plans.
Yes. Ask the questions buyers ask, including head-to-head ones, and read each assistant’s full answer and the pages it cited.
No. Hasmord prepares changes as drafts for your review. You publish them where your site lives.
Related: ChatGPT citations · how Hasmord compares · who AI Overviews cite · Find customers · the AEO-native CRM.
Also see Hasmord for B2B companies with sales teams · Manufacturers & distributors · Companies with many products · DTC & e-commerce brands · Marketing & SEO agencies.