Frequently asked questions

Hasmord is the AEO-native sales platform. Buyers ask questions across AI assistants, search, and sales conversations. Hasmord uncovers where your answers about your products and services fall short, turns evidence into better answers, finds potential customers for you, and connects every lead to your sales process.

No. AEO/GEO is one of its three parts. Most AEO and GEO tools track how often a brand is mentioned in AI answers. Hasmord’s AEO/GEO works product by product: it prepares fixes to the facts AI assistants get wrong and applies them only after you approve. Find customers then finds people already asking for what you sell, and the CRM keeps each lead through to the order. That’s why we call it the AEO-native sales platform.

No. Hasmord doesn’t sell SEO or AEO services. Your agency gets you found and mentioned; Hasmord turns those answers into product sales. Agencies can run Hasmord in a workspace for each client, or refer clients through our partner program.

Start from a competitor you watch or a buyer question you track. Hasmord finds people showing interest in what you sell and saves each one, with the reason they fit, for your review. Only the people you verify join your CRM, and Hasmord never contacts anyone for you.

Hasmord helps you identify gaps in product information, check the sources behind product claims, and turn those findings into improvements you can review. Clear specifications, relevant evidence, and useful buying information make your products and services easier for AI assistants and buyers to understand and compare.

Start with a public product URL or upload a CSV. Review the findings, add or clarify missing information, and review suggested improvements. You can begin with one product and expand as you go.

About 5 to 10 minutes to get AEO and Find customers running. Sign up with Google, Microsoft or Apple (no card on the Free plan), paste a product page link and Hasmord checks it as it’s added, ask ChatGPT, Claude, Gemini and Perplexity your buyers’ questions, then start a Find customers search from a competitor or a buyer question. The CRM takes longer because your sales process moves into it: usually within two weeks on Growth and within a month for enterprise teams, if there are no custom requirements. Some results take longer by design: a search keeps running and adds people as it finds them, a Question Monitor follows one question in Google’s AI Overviews for seven days, and assistants pick up a page change over the following days or weeks. Growth and Pro include online implementation sessions if you’d like help.

Yes. Hasmord lets you review proposed changes and their supporting information before applying them. Publishing and export options depend on the workflow you use. Checking a product page does not by itself change your website or store.

Hasmord runs checks using buyer questions and saves the responses so you can review product mentions, descriptions, and citations. You can also connect Google Analytics to see identifiable visits referred by AI assistants. These are observations from specific checks and visits — not a complete view of every AI interaction. For a step-by-step method, see AEO tracking or watch what AI assistants say about a product.

ChatGPT, Claude, Gemini and Perplexity, through the OpenAI, Anthropic, Google and Perplexity APIs. API answers can differ from what people see in the assistants’ own apps.

Yes. You can start by importing accessible public product pages or uploading a CSV, without replacing your website or storefront. Direct connections, publishing, and export options vary by platform. See our integration guides for what is available for your setup.

Yes. Start with the Free plan, with no credit card required. Upgrade when you need more capacity or features. See Pricing for current limits, billing options, and what each plan includes.

Hasmord uses the product information and connected data you authorize to provide its services. AI analysis may involve third-party AI providers. We do not sell your data or use Customer Data to train foundation models. See our Privacy Policy and Security page for details about access controls, processing, retention, and deletion.

AEO is the practice of structuring your product content so AI answer engines — ChatGPT, Perplexity, Gemini and Claude — can understand, compare and accurately describe it. Where SEO optimizes for a ranked list of links, AEO focuses on the answer a buyer is given directly.

SEO tools focus on keyword rankings and backlinks for a list of links. Hasmord focuses on the product information itself: gaps, the evidence behind claims, improvements you review before applying, and what assistants said in specific checks. Many teams use both. See the full comparison and our guide to AI visibility tools.

It sends realistic buyer questions to AI models from OpenAI, Anthropic (Claude), Google (Gemini) and Perplexity, and checks whether the answer mentions your brand, model, or URL. The number of models depends on your plan. You see the answer text and whether it counted as a citation, so you can review the result yourself. API answers can differ from what people see in consumer apps.

Seven AEO capabilities: AI answers shows what AI assistants tell your buyers about you; Citations shows who AI trusts; Improvements turns a weak answer into a winning one; Competitor Research uncovers why buyers choose your competitors; Question Monitors shows what shapes your Google AI Overview visibility; the Consistency report catches the facts that contradict you; and Web traffic shows the buyers AI sends you. See the AEO platform.

A Question Monitor reads the Google AI Overview for one buyer question every day for a week. It shows whether the overview names you, which sources and product information it relies on, and the one content change to make next. Each one uses one research credit.

It keeps leads with their source, lets you assign them and approve the ones worth pursuing as opportunities, and tracks follow-ups. Customers, contacts and products can be matched automatically once you allow it, and the buyer questions behind each deal stay linked to the product and its AEO work. The CRM is included in Growth and Pro. See the CRM.