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About Hasmord

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Hasmord is the merchant operating system connecting AEO to sales.

Short · about 50 words

Hasmord is the merchant operating system connecting AEO (answer engine optimization) to sales. It helps brands find the buying questions their products can’t yet answer across sales and AI shopping channels, turn them into channel-specific improvements their team reviews, and check what changes afterward.

Full · about 130 words

Hasmord checks product information by category and separates facts that are missing, conflicting or unconfirmed. It matches product claims to sources, and drafts changes for product pages, Amazon listing exports and pages written for AI answer engines; nothing is published until someone on the team approves it. AI answer checks run through the Anthropic, Google, OpenAI and Perplexity APIs, and AI referral visits are read from Google Analytics 4. Lead-to-contract sales management and sales feedback are coming in v3.0.

Hasmord, Inc. was founded in 2026. Learn more at hasmord.com.

Fast facts

Item	Detail
Company	Hasmord, Inc.
Founded	2026
Founder & CEO	Harvey Yao
Category	The merchant operating system connecting AEO to sales
Built for	Established brands with product portfolios and sales across several channels: their own site, marketplaces, retail partners, dealers or a sales team. Smaller stores can start free.
Pricing	Starter free; Growth $49 a month; Pro $149 a month; Scale / Agency by quote. USD, before taxes. Plan details
Website	www.hasmord.com
LinkedIn	linkedin.com/company/hasmord
Media contact	info@hasmord.com

What Hasmord does today

Product data audit. Checks each product by category and lists what is missing, conflicting or unconfirmed: the buyer questions its product information can’t yet answer.
Evidence checks. Matches product claims to sources for the specific product and model; a person confirms each one.
Improvements you approve. Drafts changes, holds them for approval before anything is published, and lets approved changes be rolled back.
Channel outputs. Shopper-facing product pages, pages written for AI answer engines (paid plans) and a structured Amazon listing export.
AI answer checks. Sends realistic buyer questions to models through the Anthropic, Google, OpenAI and Perplexity APIs and keeps the answer text with its model and date.
AI referral analytics. Reads visits from AI assistants in Google Analytics 4, by product.
Free product check. Anyone can run the same six-dimension check on one product page from the homepage, without signing up, once a day.

Coming in v3.0

Lead-to-contract sales management — leads, deals and contracts — and sales feedback that brings customer questions and commercial results back into the next round of AEO priorities. This is in development and not available today.

Accuracy notes

A few points that are easy to get wrong when writing about AEO tools:

Hasmord’s AI answer checks use the model providers’ APIs. API answers are not the same as what the consumer apps show.
A mention in an answer check is a text match on the brand and model, or the URL. It is not a recommendation rate.
The six dimensions in the product check are Hasmord’s own framework, not the ranking factors of any AI engine.
Hasmord does not guarantee that any assistant will name or recommend a product.

Founder

Harvey Yao · Founder & CEO

Harvey Yao founded Hasmord, Inc. after more than ten years in sales management. His focus is how AI assistants are changing the way buyers research, compare and choose products, and how brands can connect that shift to sales. His view: being mentioned in an AI answer is one step; what matters is whether the buyer’s question was answered well enough to move them forward.

Topics Harvey can speak to:

How AI shopping is changing the way brands reach buyers.
Connecting marketing and AEO work to sales management.
What established brands need that smaller stores don’t.
How product information shapes buying decisions.
How CRM and the sales process need to change as buyers ask AI first.

Logos and media

Please don’t recolor, stretch or add effects to the logo. The name is written Hasmord.

Wordmark

PNG, transparent background, 1928 × 815. For light backgrounds.

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App icon

PNG, 512 × 512. For avatars and small spaces.

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Hasmord — More than AEO. The merchant operating system connecting AEO to sales.

Social card

PNG, 1200 × 630.

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Product overview video

MP4, 45 seconds, 1920 × 1080, about 10 MB. Still image and transcript included.

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Research and background

The State of AI Product Discovery 2026: From AI Answers to Sales — how AI assistants became a front door for buying, three paths to checkout, and a 90-day plan for brands. Every figure sourced. September 2026.
Missed buying opportunities in AI search — what a missed buying opportunity is and how brands find them.
About Hasmord · How it works · Security and privacy

Media contact

Email info@hasmord.com with “Press” in the subject line. Product support questions go to support@hasmord.com.

Press and media kit