These Terms of Service ("Terms") are a binding agreement between you (the "Customer", "you") and Hasmord, Inc. ("Hasmord", "we", "us", "our"), which operates the Hasmord platform, websites, and related services (collectively, the "Service"). By creating an account, accessing, or using the Service, you agree to these Terms. If you use the Service on behalf of an organization, you represent that you are authorized to bind that organization, and "you" refers to that organization.
1. The Service
Hasmord is an Answer Engine Optimization (AEO) platform that analyzes product pages, generates reports and recommendations, and probes third-party AI systems to estimate how they reference your products. The Service provides informational analysis and tooling only. It does not guarantee any commercial, ranking, visibility, traffic, or revenue outcome.
Competitor research. Competitor research runs only when you start it. Each run, seven-day question monitor or improvement check uses one research credit from your plan: 1 a month on Free, 5 on Starter, 10 on Growth and 40 on Pro, and the Extra research pack adds 5 a month. A run reads a limited number of public pages on third-party websites with our research reader (see how it behaves) and uses third-party search data, such as search results, keyword and backlink data, from our data provider. It produces a research report and, if you ask for them, content drafts that you review and approve. We do not publish or send anything on your behalf as part of competitor research; a draft is applied only if you approve it. Third-party text and data in research results are kept for up to 12 weeks. Third-party pages and search data reflect the date they were collected and may be incomplete or out of date; we do not guarantee their accuracy.
External Agent connections. On Growth, Pro and Scale, an owner or admin of your workspace can connect an AI agent or tool of your choice to Hasmord with a connection key. You choose what each connection may do (read, prepare drafts, start research), which products it covers and its monthly research limit. Anything done with a connection’s key is treated as done with your authorization. Nothing is approved, applied or published through a connection: drafts and research results wait for a person on your team. Drafts use your plan’s existing allowances, and research uses research credits from your plan, up to the limit you set for that connection. Safety rate limits apply to every connection; they are not plan allowances. Keep keys secret, and rotate or revoke a key in Settings → Developers if it may have been exposed. The agent you connect, and the provider that runs it, are your choice and are governed by their own terms; Hasmord is not responsible for how they handle what they read from your workspace. What a connection can read is described in Section 5 of our Privacy Policy.
2. Accounts & eligibility
- You sign in with Google, Microsoft or Apple, or with a one-time sign-in link sent to your work email. Keep access to that email account and your devices secure; you are responsible for all activity under your account. You can end your sessions on every device from Settings.
- You must be legally capable of entering into these Terms and use the Service only for lawful purposes.
- People who sign in with the same company email domain share that company's workspace; a personal email address gets its own workspace. The first person to sign in from a company becomes its workspace owner and is responsible for the data and users within it.
3. Subscriptions & billing
- The Free plan is free. Paid plans (e.g. Starter, Growth and Pro), and any custom Scale plan, are billed in advance through our payment processor, Stripe, on a recurring quarterly, monthly or annual basis, as shown for each plan.
- Subscriptions renew automatically at the then-current price each billing period until cancelled. By subscribing, you authorize us (via Stripe) to charge your payment method on each renewal.
- When you change plans, we apply proration for the remainder of the current billing period; upgrades are charged immediately and downgrades take effect as described at the time of the change.
- Prices, plan limits, and features may change. Price changes apply to the next renewal after notice is provided (for example, on this site or by email).
- You are responsible for any applicable taxes. Fees are stated exclusive of taxes unless noted.
- Referral rewards. When a merchant you refer through your referral link becomes a paying subscriber, you receive a credit equal to 20% of each invoice that merchant pays during its first 12 months as a paying subscriber. Each credit is added to your Hasmord account balance when that invoice is paid and is applied to your future Hasmord invoices. Credits are reversed if the referred merchant’s payment is refunded. Credits have no cash value and are applied only to your Hasmord invoices.
4. No refunds — all sales final
- All payments are non-refundable. Except where a non-waivable law requires otherwise, and apart from referral rewards under section 3, we do not provide refunds or credits for any reason, including partially used periods, unused time, forgotten renewals, or dissatisfaction with the Service.
- No refunds for results. The Service is a set of analytical tools. We make no guarantee that your AEO score, citation rate, AI-answer inclusion, search visibility, traffic, conversions, or any other metric will reach any level or improve at all. Failure of the Service to achieve any score, citation, ranking, or outcome you hoped for is not a basis for a refund, credit, or chargeback.
- If you cancel, your paid plan remains active until the end of the current billing period and then reverts to the Free plan. Cancellation does not trigger a refund of amounts already charged.
- Initiating a chargeback or payment dispute for validly incurred charges is a breach of these Terms and may result in immediate suspension or termination.
5. No guarantee of outcomes; third-party dependencies
AI systems, search engines, and answer engines (including those operated by OpenAI, Anthropic, Google, Perplexity, and others) are controlled by third parties and change constantly and without notice. Their outputs are probabilistic and outside our control. Any scores, probe results, predictions, or recommendations the Service produces are estimates based on the information available at the time and may become inaccurate or outdated. You are solely responsible for decisions you make based on the Service.
6. Acceptable use
- Use the Service only for product data and websites you own or are authorized to analyze.
- Do not use the Service to break the law, infringe intellectual-property or privacy rights, transmit malware, or scrape, overload, or abuse third-party systems or APIs.
- Do not resell, sublicense, reverse engineer, or attempt to circumvent plan limits, quotas, or access controls.
- We may suspend or terminate accounts that violate these Terms, create risk or legal exposure, or abuse the Service, with or without notice.
7. Customer data & license
You retain ownership of the product URLs, content, and data you submit ("Customer Data"). You grant us a limited license to host, process, and use Customer Data solely to provide and improve the Service, as described in our Privacy Policy. You represent that you have the rights to submit the Customer Data and that it does not violate any law or third-party right. You acknowledge that providing the Service involves sending Customer Data to the AI model providers and web-fetching services listed in our Privacy Policy, and that, in anonymised product-level form, product facts may be used to build the market context described there.
- AI processing. Content you submit to or generate in the Service — product information, buyer questions, messages you send to the Agent, drafts, the changes you approve, the answers AI assistants give to your buyers’ questions, and content fetched from your websites — is processed using third-party AI services so that we can understand your questions, suggest wording, judge whether evidence supports a claim, ask AI assistants your buyers’ questions, and check whether their answers reflect the changes you approved. To do this, the relevant content is sent to those providers and is subject to their terms. When we ask AI assistants a question for you, they may run web searches to answer it.
- AI providers. We currently use Anthropic, OpenAI, Google (Gemini API), Perplexity and TypeSafe (including its Jev model). This list may change as we add or replace providers; the latest version of this page, together with Section 5 of our Privacy Policy, is the current list.
- CRM matching (only with your authorization). With your explicit authorization, Hasmord may use AI service providers, including Jev (TypeSafe), to process the merchant customer data necessary for matching CRM records and preparing suggestions for your review. An owner or admin of your workspace gives or withdraws this authorization in Settings → AI & data use; accepting these Terms does not give it. Customer records and links are created or changed only after you approve them. What is sent and how to turn it off is described in Section 5 of our Privacy Policy.
- CRM inquiry intake (only with your authorization). With your explicit authorization, Hasmord may use Anthropic and Jev (TypeSafe) to process the inquiry emails and documents you choose for CRM intake: Anthropic to prepare fields, product lines and source references, and TypeSafe to verify fields, find the catalogue products an inquiry asks about and match intake to your CRM records. Customer and contact records are never sent to Anthropic. Each use is turned on separately by an owner or admin of your workspace in Settings → AI & data use; accepting these Terms does not give that authorization, and an authorization for CRM matching does not extend to it. Suggestions apply only after a person on your team confirms them. Turning a use off stops new requests; requests already sent cannot be recalled, and results that had not finished are not applied. What is sent is described in Section 5 of our Privacy Policy.
- What you submit. Apart from the customer and contact records you keep in the CRM features and the inquiry emails and documents you choose for CRM intake, do not submit personal information about other people (for example, a buyer’s name or contact details) or confidential information you are not authorized to share with these providers. You are responsible for the content you submit and for having the rights and any consents needed to submit it.
- No training on your content. We do not use your Customer Data to train our own AI models. Each provider’s retention and use of the content we send is governed by its own terms, as summarized in our Privacy Policy.
8. Your content, AI output & your review
You decide what the Service says about your products and your business, and you confirm it. This section applies however content reaches the Service: entered in the Service, given to the Agent (Hasmord’s assistant in the Service), or sent through an app or agent you connect under Section 1. The same rules apply in each case.
- Content you provide. You are solely responsible for the accuracy, completeness and lawfulness of the facts, claims, prices, specifications, certifications, availability and other descriptions that you, people on your team, or an app or agent you connect provide to the Service. Wording you give as your own is saved as you gave it and is treated as your content, whether it takes effect at once or as a draft you approve. Wording a connected app sends as yours is treated as provided by you. Hasmord does not verify that this content is true and is not responsible for it, for any error or omission in it, or for any consequence of using or publishing it.
- AI-generated content. Drafts, suggested wording, answers, extracted facts, matches, scores and other output that AI produces in the Service, whether through Hasmord’s own features, the Agent or a connected app, are drafts or suggestions only. AI output can be wrong, incomplete, out of date or unsuitable for your purpose, even when it cites a source. It is not a statement by Hasmord about your products or anyone else’s, and Hasmord is not responsible for it. Checks the Service runs, such as matching a claim to a source, support your review; they do not verify, certify or approve your content.
- Your review and approval. AI-written drafts and suggestions that would change your product information, your published pages or your CRM records are applied or published only after a person on your team approves or confirms them. You are responsible for reviewing AI output before you approve, apply, publish or rely on it, including details the Service fills in for you to check, and for everything you approve. Once you approve content, you are responsible for it as if you had written it yourself.
- Changes are recorded. The Service records changes to your product information, including who made or approved each one, and where it offers the option you can roll back or undo a change. A rollback or undo restores the content in Hasmord only; it cannot recall copies already published elsewhere, sent to others, or read by AI assistants, search engines or other third parties.
- Connections you authorize. An app or agent can act in your workspace only through a connection that an owner or admin of your workspace authorizes. You decide which apps you connect and who may use them, and you are responsible for what is done through them, as described in Section 1.
9. Intellectual property
The Service, including its software, reports, models, and content (excluding Customer Data), is owned by Hasmord, Inc. and its licensors and is protected by law. We grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription. All rights not expressly granted are reserved.
10. Disclaimer of warranties
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OR ERROR-FREE OPERATION. WE DO NOT WARRANT ANY PARTICULAR RESULT, SCORE, CITATION, RANKING, OR OUTCOME.
11. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, HASMORD, INC. AND ITS OFFICERS, EMPLOYEES, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY. OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE AMOUNTS YOU ACTUALLY PAID US FOR THE SERVICE IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. Nothing in these Terms excludes liability that cannot be excluded under applicable law.
12. Indemnification
You will defend, indemnify, and hold harmless Hasmord, Inc. from any claims, damages, liabilities, and costs (including reasonable legal fees) arising from your Customer Data (including content you provide or approve under Section 8), your use of the Service, or your breach of these Terms or of any law or third-party right.
13. Suspension, termination & changes to the Service
- You may cancel at any time from your account. We may suspend or terminate the Service, or any account, for breach, legal risk, non-payment, or discontinuation of the Service.
- We may add, modify, or remove features, plans, or limits at any time. We are not liable to you or any third party for any modification, suspension, or discontinuation of the Service.
- Upon termination, your right to use the Service ends. Sections that by their nature should survive (including payment obligations, responsibility for your content under Section 8, disclaimers, limitation of liability, indemnification, and governing law) survive termination.
14. Governing law & disputes
These Terms are governed by the laws of the State of Washington, USA, without regard to its conflict-of-law rules. You and Hasmord, Inc. agree that the exclusive jurisdiction and venue for any dispute arising out of or relating to these Terms or the Service shall be the state and federal courts located in King County, Washington, and you consent to personal jurisdiction there. Before filing any claim, you agree to first attempt to resolve the dispute informally by contacting legal@hasmord.com.
15. Changes to these Terms
We may update these Terms from time to time. Material changes will be posted here with a new "last updated" date. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.
16. Contact
General support: support@hasmord.com · Billing: billing@hasmord.com · Legal: legal@hasmord.com.
