Videos · Episode 5 · 1:19
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Published Oct 16, 2026
The useful answer isn’t a list of names. It’s what those competitors answer for your buyers that your pages don’t. Competitor research starts from one of your products and up to three competitor websites, then shows what they answer well and which changes to prepare for your own product. Nothing changes until you approve it.
Your facts can be right and backed up, and another brand still wins the answer. Who do AI assistants recommend instead of you, and why? The useful answer isn’t a list of names. It’s what those competitors answer that you don’t.
Open AEO, then Competitor Research. Choose one of your products, then name up to three competitor websites: a whole site, or just one product range. Pick the market and language, and start the research.
When it’s done, you see what competitors answer well for your buyers’ questions, and which changes to prepare for your own product. Nothing changes until you approve it.
Starting research uses one credit; reading it again is free. Free includes one research credit a month, Growth ten. Try your first research free at hasmord.com.
Competitor names and pages are blurred in the video.
Related: Competitor Research in the AEO platform · research credits by plan · backing up product claims (video) · which leads asked an AI first (video) · all videos.