Videos · Product demo · 2:08
The video plays from YouTube when you press play. Watch on YouTube · Read the transcript · Subscribe
Published Nov 8, 2026
Often because their page answers a buyer’s question with a fact yours doesn’t state. One competitor research in Hasmord compares your product with one competitor in one market and reads your page, theirs and the pages that link to them. In this demo it found a real buyer question the competitor’s page answers while the product’s own information gave no evidence for who it is for, an external page that answers the same question and leaves the product out, and the 55 Google searches the competitor’s page ranks for, #1 for 3. Nothing changes until you choose: add evidence, write it in your own words, or mark it not an issue.
Why does a competitor show up where your buyers search, and you don’t? One competitor research in Hasmord shows what they answer that you leave out.
Competitor research sits under AEO/GEO. Each research compares your product with one competitor, in one market, and uses 1 credit.
This one compares EchoSubs AI, a subtitle tool, with a competitor on Google in the United States. It read 6 pages and found 4 things to act on.
First, a real buyer question: how do I remove hardcoded subtitles from a video and replace them with another language? The competitor’s own page answers it.
On our side, the information for EchoSubs gives no evidence for who the product is for. Target customer: not stated.
You choose what happens next: add the evidence, write it in your own words, or mark it not an issue. Nothing changes until you do.
External pages are pages that link to the competitor. This one answers the same buyer question, leaves EchoSubs out, and lists a public contact.
Prepare contact material drafts a short note for that page, built from what your facts can support. Copying is not sending. You review it and send it yourself.
Search data shows the Google searches the competitor’s page ranks for: 55 of them, #1 for 3. The visits are a provider’s estimate, not their analytics.
Pages and sources lists every page the research read: yours, theirs, and 4 that link to them. A link is observed, not proof it caused a ranking or an AI citation.
Back on the buyer question, Add evidence opens the information for EchoSubs. Target customer is not stated, though Hasmord notes the product’s own page states one. That’s the first fact to put back.
Hasmord. See what your competitor answers that you don’t. Start free at hasmord.com.
Real screens from a Hasmord demo workspace: one product, a subtitle tool, compared with one competitor on Google, United States, English (research run Oct 26, 2026). The competitor’s and other sites’ names, the external page’s title and contact, and other demo products are blurred in the video. Search visits are a data provider’s estimate, not the competitor’s analytics.
Related: Competitor Research in the AEO platform · competitor analysis template · competitive intelligence tools, compared · who AI assistants recommend instead of you (video) · AI search optimization in Hasmord (video) · all videos.